Smokey Bear has been an iconic U.S. Forest Service mascot for 69 years.
The mascot for the U.S. Forest Service turns 69 years old today. Smokey Bear hasn’t retired. He’s still hard at work, educating people about the dangers of forest fires. The Kisatchie National Forest will celebrate by throwing Smokey a birthday party in Alexandria. Kisatchie’s public affairs specialist Amy Robertson says Smokey was created in 1944, during World War II, when there was a lack of manpower on the home front.