5:37am

Sat October 20, 2012
Presidential Race

Social Media A New Layer For Campaign Messaging

Originally published on Mon October 22, 2012 3:21 pm

With the Obama and Romney campaigns blasting away on Twitter, Facebook and all kinds of social media, will their efforts to sway voters through the Internet really work? Weekend Edition host Scott Simon explores the issues with Daniel Sieberg from Google's politics and elections team.

Related program: