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The Last Word In Business
Originally published on Wed March 7, 2012 6:10 am
RENEE MONTAGNE, HOST:
And our last word in business today is: culinary frontiers.
When companies come into foreign markets, they often devise products that reflect local tastes - kosher Big Macs in Israel, for instance. So with Dunkin Donuts aiming to nearly double its outlets in China, it has come up with pork donuts.
Pork-laced donuts may never be a big seller in the U.S., but Dunkin Donuts has decided that the land that gave us mu shu pork is a natural for this combination. They've even recruited NBA star LeBron James to hock the pork donuts to Chinese consumers. Pork, donuts and basketball, a possible slam dunk for Chinese profits.
And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.
STEVE INSKEEP, HOST:
And I'm Steve Inskeep. Transcript provided by NPR, Copyright NPR.