Copeland's Shreveport gets $1 million makeover

Dec 14, 2011

The restaurant chain Copeland's of New Orleans is completing a renovation of its Shreveport location that will be the prototype for future restaurants in six states.


The restaurant chain Copeland’s of New Orleans is completing a one million dollar renovation at its Shreveport location that will be the prototype for future restaurants in six states. Al Copeland Junior was in Shreveport yesterday to discuss the renovations. He says he chose to overhaul the Shreveport restaurant in order to stay competitive with the many restaurant chains that have moved into the city.


Copeland: "The competition was coming in pretty strong, and we felt like we needed to really bring this type of capital project to this market to be competitive and to exceed comp store sales."


Copeland’s father founded Popeye’s Fried Chicken in 1972. The Copeland family opened their New Orleans-themed restaurant in the 1980s. Today, in a hunker-down economy with fewer families eating out, Al Copeland Junior feels it’s time to tinker with his restaurant chain’s appearance, cuisine and management.


Copeland: “My understanding is more money has been made in recessionary times, people planning during these times and preparing themselves for the great times. And I think this is what we're doing here. We're trying to take these down times, spend the capital now, and reap the benefits when times are good."


Copeland says his company aims to double in size over the next five years. It currently has 20 restaurants with one under construction in Texarkana.